GritWork helps food organizations grow sustainably with operations strategies in every step of the supply chain. Their expertise in agriculture, manufacturing, distribution, and retail helps companies “convert big ideas into road maps.”
Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, WordPress
GritWork needed a complete redesign of a legacy website. The company touches every aspect of the food supply chain from farm to end user. Our goal was to create a marketing site that showcased GritWork’s broad range of experience and expertise in every aspect of the food supply chain.
GritWork needed a visual identity to unify different segments of the business. We developed a styleguide comprised of core colors and iconography built off the brand’s gear logo. The color system was selected to convey vegetation, harvest, and bounty. Brand iconography references the farm-to-shelf concept – rife with images of food supply chain elements.
Visual interest was achieved with the use of bold color and animation to encourage the user’s journey throughout the site. Module animation was added to guide the journey, and gifs and videos were created to increase site visit duration. Infographics were created to add visual interest to what could be considered dry topics.