Fashion designer turned code monkey
Pauline Hilborn
Web designer, developer, and digital marketing specialist. Over 15 years of experience in fashion design, and five years in web development, design, and digital marketing.
What I Do
UX/Web Design
Web Development
Digital Marketing
Visual Design
Today’s environment is not the one of our parents’. In this rapidly changing world, I realized one must constantly evolve one’s skill set to stay relevant.
Experience
Web Designer, Developer, Digital Marketing Specialist. 2019 – 2021
Designed, produced, and maintained websites. Created graphics, videos, and photographic assets using Adobe Suite. Developed HTML email for clients for deployment in Campaign Monitor and Mailchimp. Created forms using conditional logic for client project intake webpages. Installed Google Analytics and Google Tag Manager on websites to monitor and assess customer usage. Managed and created content for social media.
Digital Marketing Manager. 2018
Managed SEM campaigns and performed SEO audits. Implemented Google Tag Manager on websites. Created reports in Data Studio. Worked closely with design/UX team to develop impactful websites driven by Google Analytics data. Managed social media campaigns for clients, creating ads and content for Facebook, Instagram, Pinterest, LinkedIn.
Front End Web Developer. 2016-2017
Designed, produced, and maintained websites. Created graphics, videos, and photographic assets using Adobe Suite. Developed HTML email for clients for deployment in Campaign Monitor and Mailchimp. Created forms using conditional logic for client project intake webpages. Installed Google Analytics and Google Tag Manager on websites to monitor and assess customer usage. Managed and created content for social media.
Senior Designer. 2006 – 2013
Senior Designer. Managed $23 million category of womens woven apparel. Worked with cross-functional teams such as technical design, merchandising, and sourcing. Managed tasks and timelines to ensure product delivery dates. Developed concepts to align with brand strategy.
Vineyard Vines. Denim and Bottoms Consultant. 2014
Built bottoms and denim program for womens, mens, and childrens. Designed, sourced fabrics, developed washes, and helped strategize denim program .
Jones Apparel Group. Designer. 2003 – 2006
Headed new line of woven bottoms and jackets which launched into a $12 million business in the first year.
Tibi. Assistant Designer. 2001 – 2003
Worked directly with head designer/owner to execute themes and create designs by researching historical costume and prints, and shopping vintage markets.
Education
Skills
Web Development
- HTML
- CSS
- Javascript
- Wordpress
- ASP.net
- REACT
Design
- Illustrator
- Photoshop
Digital Marketing
- Google Ads
- Analytics
- Tag Manager
- Data Studio
- Social Media
- SEO
