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Case Study

Vanilla Gift

Our Work/VanillaGift

Vanilla Gift is a gift card company that sells direct-to-consumer and through retail partners.  The brand’s delightful, uplifting visual and verbal identity was always a pleasure to work on. GirlsWhoWearGlasses produced creatives for every digital touchpoint of the brand including web, social media, email, and display ads.

Categories

Social Media

Website

Email

Display Ads

First Responders Campaign

The First Responders campaign goal was to encourage customers to thank first responders for their hard work and dedication during the pandemic. Scope of this wide-reaching campaign included the web hero, email blasts, and social media.

Vanilla Gift Nurses Campaign
Crads Popping Out of Envelopes

Send Kindness Campaign

The Send Kindness campaign encouraged customers to buy eGift Cards to send to friends and family despite being sheltered at home during the pandemic. This project included display ads, email blasts, and social media to promote the idea of safe and easy remote gifting.

Gift Card Popping Out of Envelope
Gift Card Popping Out of Envelopee

Virtual Ice Cream Social 

Vanilla Gift often hosts events to promote the brand through virtual community engagement. GirlsWhoWearGlasses produced multiple assets for events, including the Virtual Ice Cream Social. We produced digital creatives such as email blasts, IG Stories, IG Wallpapers, and Giphy stickers as well as printables such as activity pages. The event was a huge success and hosted over 700 attendees.

Ice Cream Social Email
Ice Cream Scoop with iPhone
Ice Cream Stickers
Ice Cream Stickers

Social Media

Vanilla Gift has propelled its social media presence with organic and paid content. We created the visual story-telling assets to deliver their messaging, producing creatives for Facebook, Instagram, Stories, and Pinterest.

Birthday Cake with Candles Gift Card
Gift Card with flower, camera, iphone
Reindeer Gift Card with Antlers
Love Gift Card raining Candy Hearts

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